Pay per click (Google Adwords) is the proven techniques to the increase the product sale and the return of investment (ROI). In Google Adwords we bid different rates on the desired keyword in order to get the clickable ads. PPC enables you to reach your local customers by enabling the location, contact information and to improve the results. The first step involved is the analysis of the keywords against the competitors. Getting the proper traffic keywords is the main thing in peace. Then create the campaign, then create the ads in the campaign with the selected keywords. Then select the bid rate for the desired keywords, to show the websites on the first page and get the maximum clicks. Then the final step is the conversion of the clicks to sales. Then performing the audits and reporting them to the clients.